December 4, 2019

There are more than a few hoteliers who pine for the days before social media. I know this because I’ve had conversations with them. It isn’t that they don’t appreciate the raw promotional fuel that social media can provide, or the ability to freely broadcast a hotel’s...

July 4, 2018

The reimagining of common areas in hotels is really part of a larger question: How and why is the social function of hotels changing? We know that work habits have become more fluid in recent years. We know that “being alone together” has become a favoured way of worki...

February 13, 2018

Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travelers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant sel...

February 6, 2018

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other.

For example, we all know that happy guests...

January 23, 2018

Remember when promoting your hotel was simple? You listed the property in phone books and trade directories. You developed relationships with travel agents, local drivers and restaurateurs. Radio and TV might have been an option if you had the budget – but there was no...

June 7, 2017

Social media is a relatively new development in hospitality (as in any industry), but it already has a history. It can be studied. Bestselling books can be written about it. Such is the pace of change in 21st century commerce. The need to be forward-thinking and forwar...

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In a Sea of Hotel Brands, How Will Yours Stand Out?

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